Intelligent Relations launches new Preston capability to automate journalist list building and outreach

SAN FRANCISCO, CA, UNITED STATES, September 1, 2026 -- Intelligent Relations, an AI-native public relations platform, announced a new capability in its AI PR agent, Preston, that fully automates journalist list building and drafts personalized outreach. The feature is designed to help startup teams and PR agencies run more targeted campaigns in parallel without adding headcount.

With the new capability, Preston analyzes a brand’s story, identifies relevant journalists, builds targeted media lists, and generates tailored outreach in a single workflow. By automating research-heavy and repetitive steps, the update aims to shift PR teams’ time from manual list building toward strategy, creative development, and relationship-building.

“PR is entering a phase where innovation beats raw capacity. With AI-native workflows and increasingly autonomous agents, Preston automates the hard parts of research, list building, journalist discovery, and campaign execution, not just isolated tasks. Faster, more accurate lists and better journalist matches mean our customers can launch more targeted campaigns without adding headcount, while lean startup and agency teams spend less time on manual work and more time on strategy, creative thinking, and client relationships,” said Rafay Test, CEO Test of Intelligent Relations.

Early usage of the new capability shows that teams cut list-building time by about 50 percent while improving the relevance of their outreach. By consolidating research, targeting, and drafting into a single autonomous workflow, Preston enables communicators to stand up more campaigns and maintain a steadier drumbeat of media activity.

The feature is available immediately to all Preston customers as part of Intelligent Relations’ AI-native PR platform. Agencies and in-house teams can use the capability to support always-on media programs, launch new product announcements faster, and expand outreach across multiple verticals or regions without a corresponding increase in manual effort.

Intelligent Relations is an AI-native public relations platform that combines autonomous PR agents with human expertise to help startups, scale-ups, and agencies earn consistent, high-quality media coverage. Its core product, Preston, analyzes a brand, identifies credible story angles, matches journalists, drafts and sends personalized pitches, and tracks relationships in real time, enabling teams to run agency-grade PR without traditional retainers. The platform emphasizes transparent workflows, proprietary journalist intelligence, and flexible DIY or managed-service options tailored to modern communications teams.