Precise.ai launches Decisioning Economics with $7M seed round

Precise.ai introduced a new buy-side framework for measuring the cost and contribution of every automated media decision, while raising $7 million from Blockchange Ventures, Lasagna and industry investors. The launch comes as programmatic spending tops $200 billion and brands face more complexity, more automation and less visibility into where media dollars go. Why it matters: - Precise.ai is trying to create a new operating discipline for buyers as programmatic and agentic systems take over more media decisions. - The company says the framework gives agencies and brands a way to measure and govern the economics behind live campaign decisions, not just final outcomes. - The timing matters because U.S. programmatic ad spending is on track to exceed $200 billion in 2026, while Winterberry Group research found only 47 cents of every media dollar reaches working media. - The model could give buyers more leverage in client reviews, procurement audits and platform negotiations by creating a portable record of decision performance. What happened: - Precise.ai announced Decisioning Economics on June 17, 2026. - The company also announced a $7 million seed round co-led by Blockchange Ventures and Lasagna. - Investors include Click Ventures, founded by Mediaocean CEO Bill Wise, and 3C Ventures, the media advisory and investment firm led by Michael Kassan. - Michael Kassan said Precise sits at the center of the media ecosystem and creates a common economic language that benefits everyone. The details: - Decisioning Economics is designed to evaluate the cost and contribution of every decision made across programmatic and agentic media. - Precise says the discipline starts at the campaign level and can extend across every media investment an agency or brand manages over time. - The platform analyzes dozens of economic variables inside each programmatic decision and compares cost against value while campaigns are still running. - Agencies and brands can use the system to evaluate decisions as they happen, identify higher-performing alternatives, redirect spend toward those alternatives and keep a verifiable record for review and negotiation. - Spencer Potts, CEO and co-founder of Precise.ai, said the buy side can now look inside the decision itself and measure the inputs that created outcomes. - Adam Helfgott, co-founder and chief architect, said automated decisions leave an economic fingerprint in the logs and Precise was built to read them. - The company said the framework became possible because live campaigns can now score millions of decision alternatives and capture those evaluations as an independent record. Between the lines: - The launch reflects a broader shift from measuring media outcomes after the fact to governing the mechanics of automated buying in real time. - Agentic buying raises the stakes because autonomous systems can make millions of decisions per minute while accountability stays with the buyer. - Precise is also positioning blockchain-style verification and AI-driven evaluation as the technical base for a new buy-side category. - Grant Gittlin, managing partner at Lasagna, said the market response has been immediate because agencies and brands want greater control over how media dollars are deployed. - The company said it had already secured six active pilots before launch, including one with one of the four largest agency organizations globally. What’s next: - Precise.ai plans to apply Decisioning Economics across more media investments as agencies and brands look for live optimization and more transparent accountability. - The company said the discipline will continue expanding beyond the campaign level over time. - Precise.ai is led by Potts, Helfgott and chief scientist Matt Barlin, and Potts and Helfgott previously co-founded Madhive. - For more information, visit the company’s announcement .