Loyalty Juggernaut and Loyalty Academy Brasil Bring Advanced Loyalty Technology and Performance Management to Brazil

Partnership combines advanced GRAVTY® technology and Loyalty Performance Management services with deep Brazilian market expertise

PALO ALTO, CA, UNITED STATES, October 15, 2026 /EINPresswire.com/ -- Loyalty Juggernaut, Inc., a leading and fast-growing enterprise loyalty technology company, today announced a partnership with Loyalty Academy Brasil to bring world-class loyalty technology and Loyalty Performance Management (LPM) services to enterprise brands across Brazil. The partnership combines Loyalty Juggernaut’s GRAVTY^® platform and global experience with Loyalty Academy Brasil’s industry expertise and local market knowledge to expand the strategic and financial contribution of loyalty across the enterprise.

Brazilian enterprises will gain access to a combination of advanced technology, strategic advisory, and performance management capabilities designed to increase customer lifetime value, expand partner ecosystems, unlock new revenue streams, and improve program profitability. The collaboration will support both established programs seeking their next phase of growth and enterprises developing new loyalty propositions.

GRAVTY^® brings together real-time loyalty operations, patented first-party behavioral data capabilities, predictive intelligence, and AI-driven personalization on a scalable, cloud-native platform. Its Agentic AI capabilities help enterprises translate insight into action across member engagement, growth and retention, partner commerce, fraud management, and operations. Built for enterprise-grade, multi-brand and multi-partner loyalty ecosystems, GRAVTY^® enables brands to connect customer experiences and commercial opportunities across the enterprise.

Complementing the platform, Loyalty Juggernaut’s Loyalty Performance Management services help brands connect loyalty strategy to financial results. These services span program analytics and optimization, financial planning and liability management, partner economics, data monetization, and AI-led personalization. Together, the technology and services help leadership teams identify growth opportunities, measure incremental impact, and continuously improve the economics of their programs.

“Brazilian brands have built sophisticated loyalty programs, and their ambitions continue to grow,” said Fábio Santoro, Partner, Loyalty Academy Brasil. “Our partnership with Loyalty Juggernaut brings together deep knowledge of the Brazilian market with technology proven in some of the world’s most demanding loyalty ecosystems. Together, we can help brands put their strategies into practice, deliver more relevant member experiences and strengthen the financial performance of their programs.”

Loyalty Academy Brasil brings a strong practitioner pedigree to the partnership. Led by Fábio Santoro, CLMP™, the organization is the exclusive Brazilian education partner of Loyalty Academy™, a Wise Marketer Group initiative. Santoro brings three decades of experience and expertise in loyalty operations, customer engagement, data strategy, and performance measurement, including more than two decades in leadership roles at Dotz and service as vice president of ABEMF, Brazil’s loyalty industry association. His work combines globally recognized professional education with advisory grounded in the realities of Brazil’s loyalty market.

“Brazil is one of the world’s most mature and sophisticated loyalty markets, with leading programs that have shaped how brands build lasting customer relationships,” said Shyam Shah, CEO and Co-founder of Loyalty Juggernaut. “That maturity creates an exciting opportunity to build on what these programs have already achieved. I look forward to collaborating with Loyalty Academy Brasil and the region’s leading loyalty programs to unlock their next phase of growth and expand their contribution to enterprise performance, creating greater value from customer relationships, partner ecosystems, and first-party data while delivering measurable business results.”

The partnership builds on Loyalty Juggernaut’s established success and strong presence in Latin America, where GRAVTY^® supports some of the region’s most iconic brands, including FEMSA, Liverpool, Viva Aerobus and Banco Compartamos. This regional experience is complemented by a global portfolio spanning retail, airlines, hospitality, banking, and other industries, including Global Hotel Alliance DISCOVERY, WestJet, Emirates, and Spenn. Loyalty Juggernaut brings experience operating complex loyalty ecosystems at scale and translating enterprise ambition into program execution.

Building on this collaboration, Dave Andreadakis, Chief Growth and Strategy Officer of Loyalty Juggernaut, will be in Brazil from October 20 to 22, 2026, to deliver a keynote at the ABEMF Loyalty Forum and meet with Brazil's loyalty industry leaders to discuss opportunities for collaboration.

About Loyalty Juggernaut:

Headquartered in Palo Alto, California, Loyalty Juggernaut, Inc. provides a turnkey platform to build, run, optimize, and grow a modern loyalty enterprise. Its flagship GRAVTY^® platform brings together loyalty management, partner ecosystems, personalized engagement, rewards and commerce, program intelligence, and Agentic AI. Complementary capabilities include FIDIVIO for loyalty accounting, forecasting, and program economics, and FitTribe for lifestyle and wellness engagement. Loyalty Juggernaut is trusted by more than 60 enterprise clients across 16 verticals, including leading brands in retail, airlines, hospitality, and banking, with a collective presence in more than 100 countries. The company was recognized as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. Learn more at https://www.lji.io.

About Loyalty Academy Brasil:

Loyalty Academy Brasil provides loyalty education, professional certification, and strategic advisory services for the Brazilian market. It also produces Lab Loyalty Cast, the leading loyalty podcast in South America. Led by Fábio Santoro and Leandro Torres, it is the exclusive education partner of Loyalty Academy™, a Wise Marketer Group initiative, in Brazil. Its offerings include Certified Loyalty Marketing Professional™ (CLMP™) programs, corporate training, keynote speakers for events, mentorship, board participation, and consulting. Learn more at www.loyaltyacademybrasil.com.br.

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Loyalty Juggernaut Inc
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